Epic Venture Partners

Physician Investment in MedTech Startups Can Be a Tricky Topic

By Scott Nelson
Epic Venture Partners

The physician has a unique perspective that non-clinical investors don’t: they know firsthand whether a technology will be adopted. They deeply understand if it truly is better for them and their patients.

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Scott Nelson, Medsider
Scott Nelson, Medsider

Most people think you can’t take strategies from consumer brands and apply them to medical devices. I’ve spent the last decade proving them wrong. After bootstrapping Joovv from 0 to over $100M in revenue using community-building, and raising over $50M for FastWave, I’ve come to realize something: The same principles that work in D2C can certainly work in medtech. After all, Pablo Picasso was right when he said, “Good artists copy, but great artists steal.”


 

About The Author

Scott Nelson, Medsider