Jack Cronenwett, MD
Reimbursement Report

How Real-World Evidence Helps Medical Device Manufacturers Drive Value

By Jack Cronenwett, MD
Jack Cronenwett, MD

More and more, the quality of real-world evidence (RWE)—gathered from remote patient monitoring data, product and disease registry data, and patient feedback—determines whether a medical device is approved and, in some instances, for how long. Yet some medical device manufacturers are missing an important opportunity to collaborate with clinical registries in capturing this data and driving value.

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Trenholm Ninestein
Soapbox

How Health Tech Can Combat the High Cost of Lifestyle Choices

By Trenholm Ninestein
Trenholm Ninestein

We’ve all dabbled with apps that affect various parts of our health and wellness, but never in a holistic way. This is an opportunity for the tech sector to help patients drive better health outcomes and reduce overall healthcare costs by showing them how to embark on a path of wellness. It’s just a matter of pulling it together into the right user experience.

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Simon Johns
Soapbox

Pharma Needs a New Class of CRM Solutions

By Simon Johns
Simon Johns

Companies must have the right data infrastructure in place to help them determine what their customers want, when they want it and how they want to receive it. One of the most critical elements of this success is connected intelligence, which provides a full view of customer needs and expectations to everyone in the organization.

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