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Sanobar Syed

Three Steps to Gain the Full Advantage of Pharmaceutical Business Forecasting

By Sanobar Syed
Sanobar Syed

Business strategy and forecasting influence several functional areas within an organization, including R&D, pipeline planning, revenue planning, inventory, resource and budget allocation, project prioritization, compensation plans, market access efforts, and more. These varied uses reflect the first major challenge of forecasting: meeting the needs of varied and diverse stakeholders. Following are three steps to make your forecasting efforts more effective.

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