Tag Archives: new product introduction

Amanda Bloom
Soapbox

MedTech Marketing Pearls for FDA Clearance and Beyond

By Amanda Bloom
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Amanda Bloom

As VP of Product Marketing for a MedTech startup, my role is to champion pioneering medical technology, strategically spark interest and drive it out of the design lab and into the field where it will ultimately change, or even save lives. Over the last two decades, I’ve seen the industry evolve in interesting ways, and I’ve learned some enduring lessons about market introduction and launch of market-making technologies post-FDA clearance.

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