Press Release: MTI Staff was not involved in writing this content
April 8, 2024 / Berkshire, England – The leading international brand’s ultrasonic shears had once dominated the domestic market and played a pivotal role in introducing, promoting, and educating the market about this product category. A key challenge for the IDC team was to overcome the strong market acceptance of the competitor’s product and discover innovative opportunities to become the industry preferred ultrasonic shears through increased usability, creating a genuinely improved alternative.
Reach Surgical has seen rapid growth in the minimally invasive surgery sector, securing a position in the top three companies in the field. Reach Surgical leveraged its extensive experience in ultrasonic scalpel development to incorporate the ability to close 7mm blood vessels into their new product launch.
With a vision to deliver ultrasonic shears with reliable quality, superior performance, and cost-effectiveness, Reach Surgical sought the expertise of IDC. The key objective was to optimise ergonomic features to become the preferential ultrasonic shears by industry professionals.
IDC and Reach Surgical established a design process focused on promoting innovative solutions through human centered design. IDC thoroughly understood the interaction characteristics and usage processes of handheld ultrasonic shears, breaking down the ergonomic elements into nine key points, including the trigger, handle, buttons, knobs, etc.
To gain valuable insights interviews were conducted with experienced doctors in several fields. One key design change derived from this research was the shortening of the trigger’s range to reduce fatigue during continuous operation. There were design considerations for a large range of hand sizes and preferences. Extensive exploration and rigorous user testing informed the final design of the overall form and key interaction points. Prototyping was conducted at various stages of the design process. Starting from rough Foam/clay forms for rapid validation to detailed prototypes using IDC’s in-house 3D printing capabilities.
The final design was taken back to real world users for further analysis. Interviewees showed very positive feedback towards the new design concepts and their comfort over extended use and usability advantages.
Ultimately, through iterative user testing the final design has had ergonomic upgrades elevating it above the competition. The company received further positive feedback on the ergonomics during clinical trials. Reach Surgical not only established a high-quality brand image but also moved forward with a series of product iterations using this product as a foundation, efficiently capturing the market.
“Our work with Reach Surgical represents a focus on enhanced usability and comfort in a product category that demands a rigorous approach to ergonomics while simultaneously achieving visual appeal. These devices are used for many hours in high pressure situations and a high bar is set for the quality level of how the product feels in-hand. There is nuance and detail to these interactions and we’re delighted that both Reach Surgical and the surgeons IDC worked with as part of the development resonated with that commitment to detail.” Said Nick Chubb Design Director, IDC.
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About IDC (www.idc.uk.com)
IDC is a leading product development consultancy dedicated to using its insight, experience and expertise to make the best possible products and deliver the best possible profits for its clients.
With ISO compliant processes and facilities in London and Shanghai, IDC’s experts in user research, industrial design, mechanical and electronics engineering and rapid prototyping, create award-winning, market-leading products for global markets. IDC’s office in China can also help customers manage Asian supply chains and develop products across countries.
About Reach Surgical (https://www.int.reachsurgical.com/)
A technology-based enterprise that develops, produces and distributes specialised automatic suture units and surgical energy products.
The company is dedicated to providing open staplers, endoscopic staplers as well as energy products for minimally invasive surgery. Its high-quality and open surgical instruments along with laparoscopy surgical instruments are well applied for general, thoracic, obstetrics and gynecology surgeries.
