Simon Johns
Simon Johns
Soapbox

Pharma Needs a New Class of CRM Solutions

By Simon Johns

Companies must have the right data infrastructure in place to help them determine what their customers want, when they want it and how they want to receive it. One of the most critical elements of this success is connected intelligence, which provides a full view of customer needs and expectations to everyone in the organization.

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Mike Noshay
Mike Noshay

The Perils of Biased Data

By Mike Noshay

The reality of biased data is becoming all too clear, which raises important questions for clinicians as well as device and drug developers. In a world full of biased data what are the most ethical practices to achieve equitable health care?

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Jordanna Jayne
Jordanna Jayne

Realizing the Promise of Real-World Evidence in MedTech

By Jordanna Jayne, Ph.D.

Before product developers can more confidently design RWE studies and venture away from the traditional path of lengthy prospective studies, industry must overcome several challenges. This article provides insight on these barriers and perspective on how industry might fully realize the promise of RWE in the near-term to advance health care.

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